Jordan Lips Fitness | About

Meet Jordan

MNU Certified Nutritionist and Certified Personal Trainer

I wasn't supposed to be a coach...

I was all prepped and ready to head to law school after undergrad to that whole "get a real job" thing but I decided to take a year off to do something I really loved.

Little did I realize that “something” would change the course of my future for the next decade+.

And truthfully...I sucked at first. I sold pre-made meal plans with way too few calories, I had people tracking calories burned, I subscribed to "cheat meals"....I thought I knew it all. I've made mistakes. I've fucked up. I was young.

But all of those mistakes have made me the coach I am today.

About Jordan Lips Fitness

Who do I work with?

I work with men and women of all ages with some combination of a few goals...

• Fat loss

• Muscle gain

• Strength + performance

• Improved relationship with food

• Improved health biomarkers

My clients have an idea of "what" they need to do but struggle putting it together in a productive, organized fashion so they can sustain results long term.

What problems do I solve for my clients?

Many of my clients have heard, seen, and done it all

Carbs are bad! Fat is bad! Light weights are best! Cardio is best! Too much protein damages your kidneys! It's your hormones!!!

I'll teach you how to weed through the noise and establish some sustainable habits that help utilize fitness + nutrition to live your best life.

I will take out all the guesswork when it comes to your nutrition and training plan and make sure everything is tailored to you so it can be sustained long term.


What sets me apart from other fitness coaches?

I'm not here to take your money (eye roll, I know...but seriously). I'm here to help you decide what you really want, weigh the pros and cons of different goals and methods, and help you execute a plan that doesn't takeover your life.

What was the biggest turning point in my career?

My first client ever...

I gave her precise meal plans and she executed. I had no clue wtf I was doing...but she lost a lot of weight. I thought I had it figured out.

After a year or two she moved away. I patted myself on the back and thought I had changed her life forever.

When we touched base a year later I was saddened to find out she had gained all of the weight back...and then some.

When I asked her what she wanted to do about it, she sent me the same meal plans I had used with her 2 years prior.

It hit me: I did not teach her anything. I did not get to know her and her preferences to build sustainable habits so she'd be better off after we were done. Like every 21 year old kid who thinks he has it all figured out...I just TOLD her what to do. I let her down.

I didn't I didn't place enough emphasis on the long game.

I've spent the last decade educating myself and making sure everyone who works with me is left in a better place than when they started.

Why do I love my job so freakin’ much?

Yeah...there's nothing wrong with wanting to look good naked

Or fit into your clothes better

Or build more muscle...

But for me, there's nothing better than helping you realize this isn't about creating your leanest body. It's about living your best life.

Can fat loss be a part of that journey?


But it's my job to help you find where fitness and nutrition fit best in YOUR life

That's why I love my job so much

Ready to take YOUR health & wellness to the next level?

Apply below so we can book a zoom call and get started!